![automation studio exacttarget automation studio exacttarget](https://www.dummies.com/wp-content/uploads/salesforce-marketing-cloud-user-roles.jpg)
Since the acquisition, the email tool formerly known as ExactTarget has been revamped to become a suite of marketing products – what SFMC calls “Studios” – and it has undergone some updates to broaden its usability. Like many former co-workers and users in my network, I missed the days when ExactTarget existed apart from the behemoth that is Salesforce, but more on that in a bit. Data Extensions, the Query tool, and AMPscript – the existing features from ExactTarget – still worked in exactly the same ways. For a long time, I had to catch myself from saying “ExactTarget,” or “ET,” because, despite the name change, the functionality of the tool did not change and the interface only underwent a very minor redesign. I had been an ExactTarget customer for a while already, and after the acquisition, I became a SFMC customer.
![automation studio exacttarget automation studio exacttarget](https://i.ytimg.com/vi/F_mQk5cb2cA/maxresdefault.jpg)
The “Marketing Cloud” was essentially created in 2013 when Salesforce acquired the email company ExactTarget. Let’s review a little history about SFMC.
![automation studio exacttarget automation studio exacttarget](https://i.stack.imgur.com/Y8nqJ.png)
Here’s a list of the features and activities in SFMC that I’ve used extensively and for which I would consider myself to be a power-user. Along the way, I acquired advanced developer and ‘superuser’ access credentials, and I learned SQL, HTML, and SFMC’s internal scripting language, AMPscript. What qualifies me to compare these two systems? In my roles at two different companies prior to joining Mautic, I used SFMC every day for 5 ½ years. What I want to do now is share an educated comparison between Mautic and Salesforce Marketing Cloud (which I’ll refer to the rest of the way as SFMC) in a five-part series, starting with this one. Since that post, I’ve learned even more about Mautic thanks to working in the tool every day.
AUTOMATION STUDIO EXACTTARGET FREE
Feel free to take a look here if you would like to read it. In my first blog post, I highlighted some initial impressions of the Mautic platform as I was working through my onboarding.
AUTOMATION STUDIO EXACTTARGET FULL
It’s been almost four full months for me here at Mautic.